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Dr. Michael Rodriguez, Boynton Beach

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“Highly recommended. Patient News [marketing] works so well, it’s almost scary. I’m very grateful to have them on my team.”

Practice challenge & Goals when patient news hired

• Practice production more than doubled

• Patient-of-record numbers more than doubled

• Monthly new-patient average numbers have increased by 900%.

Practice focus:

PPO/FFS general dentistry practice, with big focus on customer service and providing a welcoming environment for patients. There is a smaller emphasis on cosmetic and implant dentistry. All general services are provided.

How Patient News marketing & Technology helped:

1. With this dashboard, you know everything that’s going on with your practice marketing, and way more than you even have time to look at. It’s incredible. I have worked with a lot of companies that didn’t even have 10% of the stats Patient News gives you.

2. Call Tracking & Call Scoring helps to get the calls coming in, and also (and just as important), Patient News trained us on how to convert calls.

3. Phone Power Video Training & Scripts were crucial and invaluable and training helped us excel at converting calls – it’s greatly increased.

4. Demographic Analysis & List Development helped us target quality patients who usually walk in with their flyers in hand (they definitely keep them!). The new patients are very high-quality who refer other quality patients. Most have not seen a dentist in quite some time.

5. The best thing about working with Patient News is that they have the best customer service of any marketing company, hands down. They are incredibly thorough.

6. Our best tip to book more new-patient appointments is to focus on the problem or concern, assure patients that they are in good hands, and get them in the door right away.

7. The offers patients have responded to most are no-charge consults.

If you are looking to grow your practice with new patients who will be long-term quality patients, I can’t imagine a better marketing strategy than one from Patient News. There’s no way you will not win. Numbers

1st year results with Patient News

Our biggest challenge was getting our name out there so patients were aware that we were in the neighborhood. We also really needed to increase our new- patient flow. Before we started with Patient News, we were seeing 10-20 new patients a month, which was not enough to grow the practice.

“I recommend you try Patient News if you want to grow your practice with quality patients and an increased new-patient count. They over-deliver on the results.”

The Fun Stuff

• The best thing I ever purchased for the practice is my intraoral camera.

• The biggest influence on my decision to become a dentist was that I had a great pediatric dentist when I was a kid. Also, I had close friends in college who were pre-dental.

• The best thing about being a dentist is being able to make a positive change in someone’s life and see their confidence improve.

• The worst thing about being a dentist is back strain.

• Younger dentists today should focus on mastering their craft. Take CE on full-mouth reconstruction, occlusion, implants, etc. Master your skills so you can be the best, most-productive dentist possible for your career and your patients.

• The last books I read were How To Win Friends And Influence People; The Personal MBA; Dentistry’s Business Secrets; Change Your Questions, Change Your Life; Everything is Marketing.

• The CE courses I took in 2017 and 2018 were the Misch Surgical Implant Program, Implant Complications, Clinical Master Ultimate Occlusion, Live Aesthetics in the Op, Oral Sedation Implant Seminars, business masters course, Biohorizons Teeth Express.

• When not practicing dentistry, I love to relax and fish on my boat!

New-Patients:

Month 0
12 patients
Month 1
22 patients
Month 2
40 patients
Month 3
50 patients
Month 6
70 patients
Month 14
We doubled newsletter distribution & saw 90 new patients!

In Closing

The investments I’ve made that pay the most have been CE and good marketing that gets patients to call to your practice. So far, hands down, the Patient News newsletters have provided the best results – a phenomenal way to build your patient base and bring quality new patients in the door.

Get started and book your Free live demo

You need clear visibility into practice and marketing performance.

Will help you grow your practice.

Attract more high-quality dental patients

Call 999-777-0020 and find out more about our proven direct mail and digital marketing solutions – specifically designed for dentists like you.

At Patient News, the only thing we do (and have ever done) is help dental practices STAND OUT & Grow!